Customer profile:
iQiyi, ChinaLargeVideo website. Officially launched on April 22, 2010, adhering to the brand slogan of "enjoying quality", it actively promotes all-round innovation in products, technology, content, marketing, etc., provides users with a rich, high-definition, and smooth professional video experience, and is committed to allowing people to obtain more and better videos equally and conveniently. As of July 2015, iQiyi has successfully built a video business ecosystem that connects people and services, including e-commerce, games, movie tickets and other businesses, leading the diversified development of video website business models.
Customer business:
iQiyi relies on the strong fan group of video websites to establish iQiyi Mall. iQiyi Mall is a domestic online purchase service based on film and television dramas and provides popular film and television dramas, animation star costumes, and peripheral products.
Problems faced by iQiyi warehousing and distribution:
1. The quality of suppliers is uneven. There is no uniform box specification for the goods arriving at the warehouse, and the goods arrive in mixed boxes, making it difficult to count.
2. Vermicelli has high quality requirements for products, and the quality of the goods must be strictly controlled when entering the warehouse.
3. The order volume is concentrated, and a variety of products need to be combined into gift bags before shipment, and the timeliness requirement is high.
4. Customer returns are confusing and need to be reorganized and put into storage, and the timeliness requirements are high.
5. Products such as peripherals and IT electronic equipment require refined packaging.
Baoshi provides customized warehousing solutions for iQiyi:
1. Establish a professional project team, provide one-to-one service, and formulate a feasible process according to the customer's business characteristics to ensure that every link proceeds smoothly. The project manager supervises the entire business execution and continuously improves it.
2. Customize the development of the receiving system according to the project situation, allowing the intelligent system to dominate the receiving task, and personnel are responsible for operating the equipment, greatly reducing the difficulty of receiving the goods.
3. Flexibly mobilize personnel from other departments to focus on outbound operations, and a professional secondary processing team to support customers' different assembly needs.
4. With many years of operating experience, it can easily handle high-value-added packaging such as peripherals and IT electronic equipment, improving the receiving experience of iQiyi fans.
Baoshi warehouse distribution operation results:
1. The Baoshi project manager dispatches the customer service group, receiving group, shipping group, inventory group, secondary processing group, and settlement department resources, and supervises the execution quality, eliminating customer communication costs.
2. Independently develop a goods receipt system to easily cope with exhibition returns and greatly improve warehousing efficiency.
3. Customized exquisite packaging solutions to improve fans’ shopping experience.
4. The independently operated secondary processing department can meet the different sales strategies of customers, but customer sales are simpler.
5. Flexible warehouse area usage rules greatly reduce customer costs.
